ANONYMOUS DESIGNS

A “name” often change our perception towards things.   The more the name is well-recognized, the larger our evaluation might be regardless of what the actual value of things.   As soon as we hear a big name, our expectation towards its value becomes higher than something we are comparing which we don't know what anymore.    And, at that point, we are not comparing to anything but the name itself or our preconception perhaps.    Because the influence of the name becomes so large that we cannot judge without preconception anymore.    

On the other hand, we often do not recognize things without “names” despite how beautiful or valuable they are.   Just because they often are mass produced or too accustomed and not mean to be recognized, we forgot to pay attention and appreciate them.   Here are some examples you see everyday that were designed anonymously, but we think they deserve to be noticed as much as those big names.  Just because they are beautiful.